Activision Blizzard is no longer the most valuable gamingcompany in the USA

Activision Blizzard struggled lately with a never-ending and self-inflicted chain of bad news. It started all this with an accusation of a California Department of sexual harassment and discrimination. This meant that a lot has happened in the executive level and positions were filled.

Series scandal at Activision Blizzard

The changes are not yet complete, as the newly appointed co-leader of Blizzard, Jen Oneal, her new position will now leave again, and at the end, although already the year. Mike Ibarra is now provisionally sole head of the studio.

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In addition, time and again was the content of Bobby Kick, CEO of Activision Blizzard, in the public eye. It was cut twice, the second time with the prospect only to raise it again when the scandal series is broken and the image and especially the well-being of employees have been improved again.

When will Diablo 4 and Overwatch 2?

But the scandal with the consequential personnel change was not all. At an investor conference Activision Blizzard announced that the releases of Diablo 4 and Overwatch 2 would shift. This is also related to the structural transformation of the company in the recent past. An exact date for the publication of the title does not exist.

All this has an impact on the equity value of the company. The decreased since June slowly but steadily, to the last quarterly report. After that, the shares of Activision Blizzard slumped overnight by almost 14%. So is now a different company the most valuable games company in the United States.

Who has taken the lead?

The answer is perhaps surprising to many: Roblox Corporation has overtaken Activision Blizzard. Roblox is the company behind the eponymous sandbox adventure. During the Corona pandemic has it in this country relatively unknown game with more than 150 million active users developed a month more as a great power, as it was before already the case.

Roblox Corporation s share has experienced a value increase of 40% in a day and a value of 62 billion US dollars. In contrast, the former Rater Spitz Activision Blizzard stands at 52 billion US dollars.

Roblox and Activision Blizzard, however, are not really easy to compare because they pursue different strategies. Activision Blizzard is preparing a traditional game company, the games published and marketed. With, for example, Call of Duty, Warcraft and Diablo the company includes some of the biggest brands in the industry. Even King, Producer heard of Candy Crush to Activision.

What s Roblox?

Roblox is basically a social platform with gaming elements can create on other people games. Above all young players to be addressed, which will enjoy the Roblox universe.

After registered in Roblox and its own character created, one relatively simple individual games can create. Here, the imagination knows no boundaries, all based on a graphic style reminiscent of a mixture of Minecraft and Lego.

For this, a friends list, chat options, and other social media aspects come. Roblox works on a Free2Play model, money is taken by cosmetic items also content creators can build pay walls themselves. Also, a premium membership is offered.

From Rebecca Herrmann Author & Lukas Schmidt Editorial manager 12/11/2021 14:52

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